What Does Shiawase Mean in Japanese

The Japanese word shiawase, means  fortune, good fortune and/or happiness. A more formal term for good fortune is â€Å"shiawase desu.† Shiawase can be used by itself to mean â€Å"I’m happy† or as part of a longer sentence, such as: Kimi wo shiawase ni suru. -- I will make you happy. (Ã¥ â€ºÃ£â€šâ€™Ã¥ ¹ ¸Ã£ â€ºÃ£  «Ã£ â„¢Ã£â€šâ€¹) Sentences Using Shiawase Happiness lies above the clouds. -- Shiawase wa kumo no ue ni. Happiness lies above the sky. -- Shiawase wa sora no ue ni. Synonyms Opportunity: æ ©Å¸Ã¤ ¼Å¡Ã‚  (㠁 Ã£ â€¹Ã£ â€ž) ‎(kikai)Happiness: Ã¥ ¹ ¸Ã§ ¦ Ã‚  (㠁“㠁†ã  µÃ£  ) ‎(kÃ… fuku)Good fortune: Ã¥ ¹ ¸Ã‚  (㠁•ã â€žÃ£â€š )㠁„ ‎(saiwai), Ã¥ ¹ ¸Ã© â€¹Ã‚  (㠁“㠁†ã â€ Ã£â€šâ€œ) ‎(kÃ… un)Fate: é â€¹Ã¥â€˜ ½Ã‚  (㠁†ã‚“ã‚ Ã£ â€ž) ‎(unmei) Antonym fukou (ä ¸ Ã¥ ¹ ¸); fushiawase (ä ¸ Ã¥ ¹ ¸Ã£ â€º) Example Shirayuki-hime  wa  ouji-sama  to  shiawaseni  kurashimashita. ç™ ½Ã©â€º ªÃ¥ § «Ã£  ¯Ã§Å½â€¹Ã¥ ­ Ã¦ §ËœÃ£  ¨Ã¥ ¹ ¸Ã£ â€ºÃ£  «Ã¦Å¡ ®Ã£â€šâ€°Ã£ â€"㠁 ¾Ã£ â€"㠁Ÿã€‚ Snow White lived happily with the prince Learn Meaning in Song Learn the song Shiawase nara te o tatakou (If Youre Happy, Clap Your Hands) Pronunciation of Shiawase in Japanese Click here to listen to the audio file. Japanese Characters for Shiawase Ã¥ ¹ ¸Ã£ â€º (㠁â€"㠁‚ã‚ Ã£ â€º) Related Articles: Word of the Day - jiyuuWhat Does Daijoubu Mean in Japanese?Ogenki desu ka - Simple Japanese PhrasesIkaga deshita ka - Simple Japanese Phrases Sources: Punipun,   Japanese Phrase Lesson 8: Happiness Wikitonary, Japanese Yahoo Questions

Essay on Apostolic church visit - 1700 Words

Apostolic Field Visit Elizabeth REL 100 University of Indianapolis Abstract This paper is a discussion of a non-religious persons encounter during a site visit to an Apostolic Church, which takes a very literal interpretation to the Christian Bible. Many topics are discussed within this paper such as materials present in the church, the ritualistic practices, socioeconomic status of members present, and the subjective reaction to the service. Apostolic Field Visit Introduction: The name of this church was Apostolic Christian Church. I selected this church because a friend of mine went to this church during his youth. I was completely unaware of doctrine or specific beliefs†¦show more content†¦The speaker was discussing acceptance/fear of rejection. He said these things are what cause us all to sin, in all the various ways. They also emphasized that the King James Version of the Bible is the only true version, and all others are sacrilegious. He read from 1 Corinthians 8. He warned Christians to not â€Å"be a stumbling block unto others.† This includes dinning out on a Sunday, as this is the Lord’s Day for rest. He also spoke of weakness in the Bible. It is prevalent throughout, but it is never justified. The speaker the continued further reading into 1 Corinthians 9 which reveals advice from Paul, where he says â€Å"rights are not important. Give them up for God and others. Surrender to Him,† (Bro. Joe Reinhard , personal communication, January 26, 2014). A closing prayer was completed and then a closing hymnal. The hymnals contained old fashioned hymns. Experimental/Emotional: The congregation was staunch. Everyone was very quiet and attentive. Crying babies were hushed and removed from the room. Minimal distractions were present. Everyone gave the speaker the utmost respect. Fear appeared to be the most prevalent emotion. Perhaps it was fear and not respect that kept the congregation attentive. The speakers all emphasized human insignificance on more than one occasion. At one point Bro John Reinhard stated we have â€Å"no intrinsic worth of our own.† He then went on to say we are nothing without God (2014). Narrative/Mythic: During the openingShow MoreRelatedLife of Prophet Jeremiah3247 Words   |  13 PagesÎ’Î ±Ã ÃŽ ¸ÃŽ ¿ÃŽ »ÃŽ ¿ÃŽ ¼ÃŽ ±ÃŽ ¯ÃŽ ¿Ãâ€š, transliterated Bartholomaios) comes from the Aramaic bar-Tà ´lmay (× ªÃ—•×Å"מי‎‎‎‎‎-ב× ¨Ã¢â‚¬Å½Ã¢â‚¬Å½), meaning son of Tolmay (Ptolemy) or son of the furrows (perhaps a ploughman). According to the Synaxarium of the Coptic Orthodox Church [The Church of Alexandria, the ancient Church of Egypt, one of the Oldest in Christianity], his martyrdom is commemorated on the 1st day of the Coptic Calendar (1st day of the month of Thout), which currently falls on September 11 [this corresponds to August 29 in theRead More John Paul II Essays1359 Words   |  6 PagesPAUL II JOHN PAUL II was the first non-Italian pope since 1523, whose energetic, active approach to his office, unprecedented world travel, and firm religious conservatism have enhanced the importance of the papacy in both the Roman Catholic church and the non-Catholic world. The pope is also the head of the independent state of Vatican City. Born Karol Wojty ³a on May 18, 1920, in Wadowice, Poland, he studied poetry and drama at the University of Krakà ³w. During World War II he worked in aRead MoreThe Infancy Gospel Of James1684 Words   |  7 Pagesmessage from God about offspring. 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Edge Detection in Claud Classification Free Essays

It is a certain number of gradient operators using small arrays of pixels were tested in this study, in order to check their capacity to properly detect significant boundaries between different CTT and eventually cloud types. This capacity is 14 visually tested against direct CTT images. Among the detectors applied are the Canny, Roberts, Sobel and Kayyali 15 SENW (to be named here SENW) edge detectors, and the Harris corner and edge detector. We will write a custom essay sample on Edge Detection in Claud Classification or any similar topic only for you Order Now The Roberts edge detector employs mainly 2 pixels in a 2*2 matrix for each computing direction (horizontal and vertical). The test conducted show a lesser sensitivity to edges i.e. the variation range of gradients is limited compared to the other methods. The Canny 18 method uses a 5*5 pixel matrix, that undergoes preliminary filtering before the use of a smaller-array gradient detector, making the calculation procedure longer. The Sobel detector uses a 3*3 matrix where 6 pixels practically contribute to 20 the gradient. The SENW edge detector is based on the Sobel approach for edge detection but employs mainly 4-corner 21 pixels (upper and lower left, and right) in a 3*3 pixel-matrix, the remaining 5 pixels between the corners are set to zero.  The Harris detector detects both edges and corners. How to cite Edge Detection in Claud Classification, Papers

As we approach the 21st century and as the idea of Essay Example For Students

As we approach the 21st century and as the idea of Essay a global village is fast becoming a reality, it is vital that we enlarge our worldview and reach an understanding of, and appreciation for, the cultures of the other peoples who share the planet with us. As cultural beings, we are raised with an certain way of giving order to the world around us. Very soon, these cultural filters, which allow us to make sense of reality and shape it, become fixed, invisible and unconscious; they are part of our worldview which as unique as we might think it is rests on the shared values of a particular linguistic community. This network of basic assumptions which affects everything in our life (love, family, friendship, child rearing, work, sense of community and of our place within it, view of nature, sense of self, etc.) is never put into question until it is brought to our awareness by the clash with another system, different from our own. Language, which is the bearer of culture par excellence, opens the door to the world of the other and gives us the means to apprehend other ways of viewing our common world and our common humanity. Why study Spanish? Beyond the argument just made for the truly cosmopolitan view, there are, for the US citizen, compelling internal and external reasons. First, one has to consider the rise of the Hispanic community within our midst. The US Census Bureau shows that the Latinos residing in the United States total about 27 million people and make up almost 10% of the population. Projections indicate that, by the year 2050, almost half of the US population could be Spanish speaking. This fact has strong implications for employment, not only in the Southern belt ( from Florida to California ) but also in all major cities of the nation. In the job market, the bilingual employee will increasingly have the edge over other candidates, especially in the service sector. But employment is only part of the picture. The Hispanic community with its pride in its old traditions native and European its own cultural diversity, its strong family values, its artistic genius and its rich literature, w ill make its own unique and distinct contributions to the living cultural tapestry of this nation today and tomorrow. Learning Spanish is essentially learning to relate to our next door neighbor and, more than ever, this makes sense. On the external front, the world is witnessing the formation of new international alliances amd mega trade-zones that are progressively taking shape. After the European Common Market and the Pacific Rim Nations Alliance, the recently signed North American Free Trade Agreement ( NAFTA ) between The US, Canada and Mxico, opens the door to incredible opportunities cultural and otherwise with our immediate neighbors to the South, and beyond to the whole South American continent. Once more, but on a broader scale, the possibilities for enrichment and cross-pollination at the level of things ( trade, industry, art ), people ( associations, business, travel, cultural activities), ideas ( new concepts in international relations, governance, organization ), and values (respect, tolerance, mutualism ) are unsurpassed. Learning a language can liberate the individual from the solipsistic confines of the monolingual view with its attendant parochialism. It can expand horizons, stimulate the mind, feed curiosity, provide opportunities for employment, travel and entertainment, enhance co-operation among neighbors and build tolerance among peoples. At this particular juncture in the history of this nation, Spanish is the smart choice for the smart citizen. BibliographyIt describes the importance of spanish in tha US

5 Facts You Didnt Know About Student Enrollment and Travel Patterns

The number of international students enrolled in the US has increased 72% since 2000, but what do we know about how mobile U.S. students are? Do they tend to stay local or attend school in a different state? How many want to study abroad? We teamed up with StudentUniverse, a student travel resource, to bring you this infographic. To break down how far students travel even more, we examined ’s exclusive data about specific states and found these takeaways: Students from Utah, Wisconsin, and California are the most likely to stay in-state. 70% of students from Utah don’t leave the state to attend college. Students from Hawaii, North Dakota, and Rhode Island were the most likely to head out of state. Only 8% of Hawaiians stayed in-state. Where do students go when they go out of state? Students from Hawaii prefer schools in California, while North Dakotans and Rhode Islanders prefer Massachusetts. The title of most popular overall state that students choose when they leave their home states goes to Massachusetts, followed by California and then Pennsylvania. Out-of-state enrollment just barely eked out a win over in-state enrollment: 50.4% of students on choose to go to school outside of their home state. To read what students wrote about traveling, click here!The in-state / out-of-state preference also has an economic impact on students’ budgets as well as on universities. According to Collegeboard, the average in-state tuition is $9,410 compared to the average out-of-state tuition of $23,893. That’s a pretty sizable gap for students with financial constraints. It also highlights one reason universities may be moving in the direction of admitting more international students who pay full tuition. Is it time to revamp the cost of higher education in the US? What do you think?If youre starting your college search and wondering where else to apply, search for your dream school and see where other accepted students got in. You can chat with a college student to get help with your applications and essays, and find out exactly how to get in. Source: http://trends.collegeboard.org/sites/default/files/2015-trends-college-pricing-final-508.pdf

Substance Abuse and Addiction Essays - Psychiatric Diagnosis

Substance Abuse and Addiction Essays - Psychiatric Diagnosis Substance Abuse and Addiction Substance Abuse and Addiction By: HHS4UO Ms. Campbell Monday, June 2, 2014 This study is to show the impact on substance use and addiction on families, and the individuals involved. This topic is important because it will contain detailed information about the causes and effects of drug use, and the impact of substance abuse on society. Substance use is the consumption of low or infrequent doses of alcohol and other drugs, sometimes called experimental, casual, or social use, such that damaging consequences may be rare or minor. Addiction is the fact or condition of being addicted to a particular substance, thing, or activity. In a CAMH 2009 study, 17.8% of Ontario students in gr. 7-12 use prescription pain relievers non-medically. That's just under 200,000 students - and that's just Ontario! Prescription drugs are the third most commonly abused substances by students in Ontario behind alcohol and marijuana. This research will explain the different types of substance abuse such as, no use, experimental use, social or occasional use, meditational use, har mful use and dependence. Substance abuse can include, alcohol, prescription drugs, street drugs and any form of opioids. These types of substances when abused can lead to criminal penalty, and can harm the user physically, socially, and psychologically. My main research questions is: How does substance abuse and addiction affect an individual and the society? A potential answer to this question can be it effects the persons health, social life and can cause financial issues through rehab treatments or supporting the addiction. Substance abuse affects the society because it is linked to homelessness, crime rates, and also influences violent and risky behavior which is costly to society. Other questions that will be answered include: What Are the Harmful Consequences of Drug Use? Why Do People Use Drugs? What is addiction? These three questions will go more in depth to the main research question, which will lead to a better understanding of substance abuse and addiction and its effect on a person and society. What Are the Harmful Consequences of Drug Use? Drugs are not considered harmful when used for medical purposes, illegal drug use causes harmful consequences such as, physical, mental, legal, economic and social problems. Safety hazards are a main concern for drug users, because they can distort reality, and can cause impaired sense of memory,and attention.This can cause the user harm to themselves or others around, ex, driving under the influence is a danger to an individual and the society. Knowing the tolerance level is another main factor for an individual using, users tend to increase their drug dosage in order to get the same effect, the body does not have always adapt to the new tolerance level, which leads to organ failure and overdose (OToole, 2014). Overdose can be fatal and may cause death depending on what drug and how much it is consumed, if survived from an overdose it leads to many metal and physical disabilities. Excessive use of substances lead to physical and mental health problems. Physical problems vary from what kind of substance being abused, alcohol will damage the liver, smoking tobacco or marijuana will damage the lungs, using needles to inject may cause HIV or Aids, and sniffing any form of powered drugs will damage the nose tissues. Drugs can also cause lung cancer, leukemia,and ovarian cancer( Associated Press, 2014). Mental health can include behavior problems, anxiety, depression, memory loss, and learning disability. Mental and physical health problems are the most harmful consequences an addict will have to face. According to a study published this month in The Lancet by Dr. Ben Kim, alcohol and tobacco rank among the ten most dangerous substances used by humans. Both alcohol and tobacco have been assessed to be more dangerous than illegal drugs like marijuana or ecstasy. Substance abuse and addiction can be just as harmful to the society as it is to the individual. Crime and violence correlate with substance abuse, in many studies and investigations it shows that most crime offenders have or use drugs. Date rape is a common example to show the correlation between drugs and crime, drugs such as Rohypnol, Ketamine and GHB. The drugs can make the victim have loss of muscle control, sight

Diversification for Coke Essay Example | Topics and Well Written Essays - 500 words

Diversification for Coke - Essay Example It also will help Coke to mitigate the risk of the overall business to a large extent as the diversification will help Coke to fall back on another business activity if their core business fails to reach up to the desired level. However, the disadvantages of diversification for Coke can be that it can slow up the progress in the core business segment, can also result in an increase of management related cost towards maintaining the newly diversified segment and can also increase intricacy in the bureaucratic level of the organization. Â  From the year 1990-1997, under the efficient leadership of Roberto C. Goizueta, Coke was able to achieve impressive growth record due to the way the entire process of brand-building was handled by the management. Coke’s business model was based on a successful formula of preparing carbonated soft drinks that appealed to the consumers throughout the world. However, since the passing away of its charismatic CEO in 1997, Coke has stumbled in its endeavor to rise up to the ensuing challenges of the ever-changing business scenario. The constant alterations in the tastes and preferences of the consumers especially towards noncarbonated soft drinks have been one of the banes in the way of progress for Coke. Coke has also faced increasing challenges due to their rigidity towards sticking to age-old beliefs and structures. The company has also lacked a clear vision towards making progress and sustaining progress.

Criminal justice Essay Example | Topics and Well Written Essays - 750 words

Criminal justice - Essay Example Aunt Sara complied. Upon her arrival, Officer Jack asked if she would mind if they asked John Doe a few questions. Aunt Sara consented. John Doe made incriminating statements that lead the police to file charges. Doe’s attorney made a motion to suppress the statements Doe made during the conversation on the grounds that Doe had not been read his Miranda rights and officers did not have permission from his parents to conduct the interrogation. The role of the criminal courts is to settle disputes and administer justice. The court consists of a judge, a prosecutor and the defence attorney. In some instances a magistrate will fulfil the role of the judge. In all cases both the judge and the magistrate will be knowledgeable in the law and it is their role to ensure that the proceedings are administered objectively and to then give a decision on the disposal of the case. The guilt or innocence of the accused is decided through the adversarial system. Within this system both the accused and the victim of the crime are allowed to give their version of the events and can argue their case before the court. The courts have to decide on the arguments presented to them whose argument is more compelling and more likely to be true. Within the adversarial system the charges against the accused are brought by the prosecutor whose duty it is to explain to the courts the facts of the case against the accused. In order to prove the guilt of the accused the prosecutor has to produce to the court the evidence against the accused. The defence attorney consults with the accused and prepares a defence to the charges brought by the prosecutor. A defence attorney has a duty to rebut the charges against their client where the accused is pleading not guilty. In cases where the accused enters a guilty plea the defence lawyer is under a duty to put forward to the judge an argument supporting an application for leniency being applied in the handing down

Hacking and Cracking Essay Example | Topics and Well Written Essays - 1000 words

Hacking and Cracking - Essay Example This means that the person performing hacking had to modify system operations to attain what they require or to perform unusual functions (Peterson and Bender, 2011). Hacking evolved after the invention of the fist computer in the 1950s and was widely changed and used to test the strength of systems. Later in 1980s hacking and cracking where differentiated by the Massachusetts Institute of Technology (MIT). According to MIT, hacking is ethical non-destructive performances while cracking is non-ethical performances aimed at destroying computer systems either by breaking, wiping out data or infecting the system with viruses or malware. The 21st century description for hacking is based on the following terms. Hacking must follow safety measures, must not be destructive and must not have effect on any person emotionally, physically or mentally. Hacking is performed with the help of the following programming languages, telnet, Trojan horses and key loggers. Hacking with the use of Trojan horses helps the hacker to passwords. A Trojan horse is a kind of program that is only meant for hacking and not like viruses or worms. Viruses and worms replicate th emselves and are meant for destruction of programs in the system (Peterson and Bender, 2011). According to Syed (2004), hacking is an illegal act if a person does not have authority to perform such actions. Hacking operation can be performed on various systems such as emails whereby persons hack email. Hacking is also done by computer experts who are able to write programs or have wide knowledge of programming languages. Hacking is mainly performed to ascertain the strength of company’s security system. In this way, the organization can pin-point and correct the security flaws in the organization to avoid loss of data or computer virus infections. Cracking is done with help of software. However, the person cracking must also have a bit of knowledge of programming

Marketing Plan for an Updated Product

Marketing Plan for an Updated Product A marketing plan is typically designed to establish a framework for management to use as they pursue the marketing and sales objectives. It should be built on the results of the market research and the specific value proposition of a product or service. In general, a marketing plan is a shorter form of a business plan that has a limited scope and marketing emphasis. I have chosen UK chocolate confectionary market to present a market plan for an updated product. Market Overview: Chocolate sales in Europe have been growing steadily. The UK confectionery market achieved year-on-year growth for the last five to six years to reach a value of  £4.53bn i.e. the sales have increased by 13%. The overall European chocolate sales increased by 15% and the United Kingdom itself accounts for nearly 30% of European chocolate consumption. Product Overview: So far the need for innovation and the product development techniques has been explained. On the basis of these discussions I would like to use the opportunity to develop a new product in the confectionary market. Taking the existing products of Cadbury such as Cadbury Picnic, Cadbury Crunchie and Boost chocolate bars as well as Cadbury Crà ¨me Eggs, I have thought of updating Cadbury chocolate bars by producing a new chocolate bar and the Crà ¨me Eggs by producing another egg shaped product. The analysis of innovation need suggests that launch of new product can help Cadbury to attract more customers and thus increase market share in a highly competitive market of chocolate confectionary. Assuming the results obtained from the techniques for new product development and analyzing the market overview, I would say that a new product can be launched in the market and thats why I have thought of updating Cadburys existing products into other new products. This Cadburys new chocolate bar will be known as CADBURY LEMON BAR and the new egg shaped product will be known as CADBURY CHOCOLATE LEMONS. The bar name has been selected because this chocolate bar will be having an internal layer of sweet lemon tart and externally it will be covered with a mix of chocolate and fine grains of peanuts. N.B: (In the report the word Cadbury Lemon means both the updated products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons). Market Segmentation: Understanding the needs and desires of consumers creates the opportunity for new products to be developed and brought to the market, meeting these needs and generating incremental sales. Chocolate confectionary is a mass market attracting customers and consumers of almost every age group and gender, but those who like eating chocolate. The target market for both the Cadbury Lemon products can include children of age 5 to 13 years in terms of consumers and the parents to pay for the product in terms of customers. Further more it can be expanded from children of age 14 to young people and then onwards to aged people (65+) as long as they keep their interest in their chocolate eating habit. The product would also be suitable for vegetarians and further more it would be excluded of any religious issues such as alcohol free etc. In terms of income and price of the product there isnt any need to be selective to choose a particular group of audience as everybody can easily afford to buy a b ar of chocolate or a pack of chocolate sweets i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons. Snacking Today: Snacking today is the second largest segment in the UK confectionary market with a share of over 28%. Cadbury Lemon chocolate bar is such a product which is mainly bought for immediate personal consumption. The target market of this product would be people who will buy a chocolate bar and eat it. It does not identify any particular segment but includes everybody having an access to the stores and retail shops where they will find the product, buy it and consume it. For Home: The products in this category are those which are bought for consumption sometime later. Thus in this category both the products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons will fit properly in this category of products. These two products would target people who like filling their cupboards with chocolate to consume them for different purposes e.g. filling lunch boxes or as a treat after evening meals. For home is a category which is more about the products to be eaten by the customers i.e. both male and female partners, their children and parents and as well as by other consumers such as visitors or guests visiting at different times e.g. evening tea time and so on. Sharing Occasions: This segment represents an emerging trend towards the sharing of confectionary at formal occasions. This is an emerging segment for products which are traditionally packed in larger pack formats such as tins, large boxes and cartons. They are purchased not as gifts but also for informal sharing on specific occasions e.g. the Cadbury Chocolate Lemons can be purchased as a gift for someones birthday and Cadbury Lemon Bar can act as a sharing product at a party or just at small gathering of friends. This is how another segment of the market can be differentiated. Seasonal Giving: Seasonal giving is the third largest segment of the overall confectionary market. The rate of growth of this segment has led to an increase of 3.8% in sales and an increased share of the overall confectionary market as 17.6%.This segment includes products bought to give to someone else as well as a larger number of seasonal lines and Cadbury Chocolate Lemons in different packs would best fit in this category. Seasonal confectionary is mainly sold during the run up to Christmas and Easter and is a traditional gift at these times of the year. Along with this other seasonal occasions can include Halloween, Mothers Day and Valentines Day. Competition Overview: The UK confectionary market is facing a very strong competition among the companies in this market. Thus Cadbury Lemon will also have to tackle such circumstances of competition from different major competitors including Nestle, Kit Kat, Mars, Maltesers and others. Moreover, rapid product growth at the mass end and the premium end of the European chocolate market is adding competitive pressures. Smaller companies are making chocolate products for niche markets, such as chocolates for people who want to avoid dairy products, chocolates for people who are diabetic and chocolates for people who prefer natural or organic flavourings and ingredients. Further, established companies are constantly introducing variations and other favourites to satisfy customers variety-seeking behaviour and encourage loyalty. Although Cadbury owns a good market share but still there is a need to be aware of the competitors and the situations which may cause hindrances for the new product. SWOT Analysis: Cadbury has been in the confectionary business for a long time and holds a strong market share. Thus the company has been using its strengths to always go for producing new products as well as updating the existing ones. National advertising and sales promotion support sales of Cadbury and for instance, Cadbury has been spending heavily to launch new chocolate products or building sales during Easter or other holiday periods. There might also be some weaknesses that could be associated with it. Most of the people see chocolates as an affordable luxury and therefore buy such products for themselves and also for gifts. People are adopting the habits of giving chocolate as gifts on different occasions like Christmas, Valentines Day and Birthdays etc which has increased the opportunities in terms of increase in demand for the product. However the threats are always there when a company launches a new product. In addition to the major luxury chocolate makers with established brands, natio nal advertising campaigns and sizable market share, many smaller and local chocolate makers are attracting loyal customers. But on the whole, so far, the UK confectionary market for Cadbury seems to be having the opportunities to grow and increase the market share. Goals and Objectives: For this marketing plan I would say that the goals and objectives are simply the facts describing where the company i.e. Cadbury wants to be. The goals and objectives can be divided into two parts. Sales Goals: For many organizations the ultimate goal of the marketing plan is the effect it will have on the bottom line. Sales goals would be in terms of the sales figures estimated to be achieved. Until 2005, Cadbury has been earning great sums of profits and the further need is to increase the profits or maintain the profitability of the company up to a level at least meeting the required levels. Marketing and other Objectives: The marketing objectives for Cadbury Lemon should address each group in the target market in terms of meeting customer satisfaction and their interests in buying the product. The market objectives for Cadbury Lemon should fulfill the same elements as set for other brands. It includes continuing high Corporate and Social Responsibility standards through actions and brands, delivering superior shareowner performance, ensuring the capabilities are best in the market, focusing on creating a cohesive and talented workforce through encouraging inclusiveness and increasing the diversity of our people. Hence the product would only be said to be successful if these goals and objectives would be clearly identified and followed properly. Pricing Strategies for Cadbury Lemon: Pricing in general meanings means how much to charge for a product or service? Pricing is one of the four Ps of the marketing mix. The other three aspects are Product Management, Place (distribution) and Promotion. Penetration Pricing: Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The expectation is that the initial low price will secure market acceptance by breaking down existing brand loyalties. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than short term profit maximisation. Competitive Pricing: The competitive pricing strategy is used by around a quarter (27%) of organisations. It is the most usual form of pricing which is based on evidence from the market where product prices are determined by reference to the prices of competitive products. A sound appreciation of competitive actions, especially prices, is necessary for the most effective strategies to be formulated. The most effective marketing manager will, however, try to develop an understanding of the various competitive positions based on an appreciation of the customer needs. Distribution: Like Pricing, distribution is another important part of marketing mix which needs businesses to carry out detailed analyses in order to distribute their products/services easily and efficiently to their customers. A distribution business is the middleman between the manufacturer and customer.. As far as distribution of confectionary products is concerned, the best and appropriate options would be the following. (Method 1) (Method 2) Producer Producers Retailers Whole Sellers Customers Retailers Customers Communication: For Cadburys updated products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons I would like to recommend following communication techniques for the product promotion. TV Advertising: Importantly I would like to recommend using TV as the most appropriate tool of communication. Cadbury has already been sponsoring Coronation Street for a long time. So when people will be watching the programme then in every break the advert will be presented and people will see how the new product has been developed. This technique will pass the message to the right target market and thus will create awareness among public. Bill Boards: Bill boards are though to be another important tool of sending the message across the target market and overall to every one. Bill boards will be displayed at certain points which will clearly explain what the product looks like and how has it been developed. People while traveling will get attracted towards the product being displayed on bill boards and thus will get the message. Hence hopefully this technique is thought to be equally appropriate to create awareness among public and then leading them to further stages of decision making and purchase of product. Transport: Compared to bill boards, transport will be taken as a source of moving message across people. Thus this is another technique which holds an equal importance as TV advertising and bill boards. Transport including buses, trams, trains and to some extent taxis are thought to be quite suitable for making people aware of the product. The product will be displayed with its features and it differences from other products on the above mentioned transports. People when traveling on these transports or following them, will get attracted towards the printed message. So this is how it will help Cadbury to increase their profits when the sales will go up. Sales Promotions: One of the below the line techniques that I think would help to increase sales is sales promotion. It can be done in a way that Cadbury can encourage customers to buy Cadbury Lemon by offering the products at trial prices or another way could be that first few millions of products would be given free without any charges. Similarly when the products would be sold through a third party e.g. retailers then it can also be looked t providing point of sale material, or special promotions aimed at encourage the distributors to sell or stock more products, so that it can help to increase the amount people will use our product. Monitoring and Reviewing Marketing Performance: The organisations who manage to be both efficient in their operations and effective that they deliver what their customers want, they enjoy the benefits of their business in real sense. On the other hand those who are neither efficient nor effective lose their market share and at last come out of the business. Financial Measures: Profit: Most of traditional financial measures concentrate on profit and it goes without saying that profit is essential to the long-term survival of any business no matter what size or shape. The performance of Cadbury Lemon could easily be judged by analysing the difference in the profits of the company. If the companys profits have gone up then it can be assumed that the product has been successful in the market and that it has helped to meet the companys objectives in terms of achieving the target profit. Meeting the financial targets is very important for every business. Companies invest a lot of money in carrying out Research and Development to make their products effective and efficient in the market. So a successful launch of Cadbury Lemon and the analysis of profit would clearly help Cadbury to make decisions about whether the product should be kept in market and let it become a cash cow or pull it out before it becomes dog. Return on Sales: Another area that gives good and bad signals to the businesses about their performance is sales. Return on sales can tell how well a product or service is performing in the market. This is how Cadbury Lemons sales will help to see what the demand for the product is. This can be analysed, whether the consumers have liked the idea of developed product and are doing repeat purchases or the product have failed to satisfy customers needs. Thus higher the sale levels will be greater would be the customers satisfaction, which will result an increase in Cadburys market share. Now lets have a look how non-financial measures can take part in reviewing Cadbury Lemons performance. Barriers to Marketing Planning: In order to overcome any problem the first and important requirement is appropriate monitoring of the problem and see how easily and effectively can a business overcome a barrier. As long as the proper control measures are installed there will be no more problems that can interfere. Taking a look on previously described external barriers; organisations are needed to take complete analyses of the factors that could influence their strategic implementation process. The political as well as legal factors especially Government policies related to taxation, employment, health and safety and other issues can be influential for the organisations. So for organisations, it is necessary to keep in mind the Governments rules and regulations in order to take step in any part of business strategy. Accordingly it would be important for managers to detect changes early so as to respond effectively. Similarly an early forecast of economic factors is also important so that recommendations related to future can be made. Technological barriers to some extent could be considered as slow acting barriers because technology does not change everyday. However for Research and Development purposes technology plays a vital role in giving the information to businesses that, then, is to be used for developments processes. The internal marketing, being an integral part of successful strategic implementation, involves all the processes necessary to carry the message of the strategic plan inside to the various audiences that compromise the organisation. The internal marketing is equally important as that of external marketing and thus it needs to be analysed fully in order to eliminate errors. Like external marketing, internal marketing also requires a good and appropriate understanding of the needs and motivations of the target audiences to be successful. The organisations should be designed in such a way that the communication between top and the bottom layers is quick and detailed. Keeping everyone informed about any changes going on within an organisation can help to take ideas and views from internal bodies which could then further be utilised in the process of final decision making. In order to analyse that how well a marketer is performing, the information can be obtained with the help of a marketing feedback. Although the information and feedback on a plans progress is can never be 100% accurate but it does act to both reduce the uncertainty in planning and improves the quality of action. Conclusion: Hence in this report the need for innovation for organisations has been explained. Product development techniques have been discussed in detail with reference to the confectionary market. A marketing plan has been presented which is covering all the aspects related to market review, competition, pricing, distribution and communication. The measures to review performance have also been talked about. And finally the barriers and the suggestions to overcome these barriers have also been explained in detail.

The Subject of Love in Hawthornes Rappaccinis Daughter :: Rappaccinis Daughter Essays

The Subject of Love in Hawthorne's Rappaccini's Daughter Many spend their entire life looking for true love. It is that one love between a man and a woman that spurred spin-off stories of every kind for us to watch on TV or to read in books. Rappaccini's Daughter is a perfect example of this age old search for an inner peace, believed only to be found in a relationship with that "perfect" person. Giovanni sought this peace and believed he had found the one for him. Unfortunately, Giovanni was only led into disappointment after overcoming the obstacles that were in his was and then losing her after the fact. All of this leaves a question to be abswered; is it better to have love and lost than to have never loved at all? Giovanni felt a need to seek love in his life, only to find a young lady that inded caused him to seek her out. This young lady was of course Dr. Rappaccini's daughter, Beatrice, whom Giovanni first saw in the garden below from his window. This was only the beginning of the always painstakingly brutal process that two people encounter as they start on their journey toward the actual "in love" stage. Fortunatley for Giovanni, Beatrice did take a special interest in him. Beatrice came from a rather background. Her father had raised her as one of his many experiments. The downfall to this was the fact that she was a walking, talking poisonous flower created by Rappaccini, just like his other poisonous plants. Giovanni did not know this however. It was without this knowledge that he pursued her and they became well acquainted to each other. It would not be until later that Giovanni would find out this truth that few knew about. Giovanni was overwhelmed with this relationship that he had acquired with Beatrice. Their lives had almost come to the point of living and "breathing" each other. This is actually one of the first clues to Beatrice's lifelong handicap. It is her breath Giovanni notices that has such a sweet aroma to it, just as sweet as that of the aroma released from one of her father's plants. Giovanni had also noticed, the first day he peered into the garden, that Beatrice had touched and sniffed of all the plants which her father was so careful not to get close to or touch.